Writing a professional marketing plan has never been this easy and rewarding. You are guided through the information and linked at the appropriate time to the provided document template (which uniquely eliminates the necessity of you writing your own content). The program includes a thorough marketing analysis part, that will produce a concise and complete analysis of your current marketing activities. The planning part includes all important aspects of any company's strategic marketing needs. A marketing budget with automatic variation calculations and several tables ensure proper progress control of the budget. Includes a concise analysis and marketing guide, richly illustrated, details on weaponry, strategies and a variety of marketing tools, easy-to-use interface and a great printed result.