From D.P.C Mobile:
CherryCard is a universal intelligent loyalty program that allows you to earn rewards at your favorite businesses. CherryCard is the mother of all cards replacing the countless individual cards you currently use. In three easy steps you will earn points (Cherries) and enjoy the rewards of your choice at CherryCard participating businesses. Each time you shop, simply use your iPhone or QR card to scan the stores iPad to earn your Cherries. This easy-to-use App provides information about your favorite businesses, directions to the stores, shows you the rewards you have earned, and sends you announcements of special promotions.