From BlackBerry Limited:
BlackBerry Link can access, sync and organize your content, such as music and photos, between your BlackBerry 10 device and your computer. Access your pictures, songs and videos on your new device. With BlackBerry Link, you can manage and sync content between BlackBerry 10 devices and your computer. And if you're transferring from a previous device, BlackBerry Link can provide a speedy, hassle-free set-up.