TMScripter is a software program within which you can develop any type of telemarketing, appointment setting, or customer service script. Because of the branching technology there are no limits to the level of sophistication. You can have any number of levels, you have superior flexibility over any other type of telemarketing script approach - paper, flip cards, or database systems. Like the branches of a tree, each prospect response, question, or objection leads to a different response or question from the operator, all designed to lead the prospect to a sale or appointment more easily. Branch scripts equip the operator with what to say at each point in their presentation. Most importantly, it puts them in control on every call and gives you greater control over what they say. Typical objections are anticipated, even answered before they come up.