Heya lets you place eggs in AR and leave a secret inside. In a similar fashion to an Easter egg hunt, users go to different locations to find these eggs and to reveal their secrets.
The idea behind Heya is to provide a new mean of communicating through virtual objects placed in a real world environment. A user goes to a certain location and places a virtual object, here in essence an egg, and leaves a secret message inside. Another user goes to that same location, opens that egg, smiles and leaves another message inside. Every user who has been at the location and who has opened that egg are now connected through a chat.
What to insert inside your egg? Here are just a few examples to get you started:
Fortune cookies like quotes
A picture or video taken at the scene
Instructions for the location of a real physical object hidden nearby
Coupons or gift cards to reward those who came to the location
For someone special said in a very special way
Get fancier and start organizing treasure hunts where one egg leads to the next.