From Gravidi, Inc.:
GRAVIDI is an interactive video platform that connects the videos you love to all the things you already do online. Simply tap the iPad to activate GRAVIDI mode, and instantly see the digital overlay while watching any video.
GRAVIDI is launching at SXSW and features hand-picked music videos from the most exciting bands gracing the Austin stages, as well as movie trailers from the biggest film premieres.
Browse to view interactive music videos and film trailers.
While watching a video, tap to enter GRAVIDI mode and instantly see the digital overlay while watching any video.
Create a GRAVIDI account to save your favorite moments for later.
Login with Facebook or login as a Guest.
Share video clips on Facebook, Twitter, and via email.
One tap to easily buy the featured songs.
Find lyrics, influences, interviews, tour dates, behind-the-scenes info., infographics, and high-quality photos all specifically curated by GRAVIDI for the content you're watching.
SXSW 2013 calendar view shows you where and when the films and bands are playing.