You get: a) Squidoo search in your Firefox toolbar b) Shortcuts to your lenses, Groups, to SquidU, and even to see Lens of the Day. A powerful bookmarklet button for quick lensbuilding on the go. Why Should I Have A Lens on Squidoo? It's amazingly easy to set up. People with lenses get more traffic to their blogs and other sites. People with lenses earn money.
And nearly 50% of them are donating their royalties to charity. Wait, so what's a lens? A lens is just a single page that points to your favorite stuff about a particular topic, from blogs and YouTube videos to Amazon books and eBay auctions. You could win a giant squid of your very own. (Maybe not. But 1-5 are true enough).