Traffic Travis provides a simple set of tools for monitoring the popularity and potential viewings for a particular Web site. With great instructions and an easy layout, this is a fantastic Internet research tool.
The program's interface is impressively professional, with top-notch graphic design, intuitive navigation, and helpful tutorial videos that clarify every point. Traffic Travis provides four distinct functions that allow you to collect data and do research on your selected Web site. The first one searches for popular keywords and competition, and another shows your site's ranking amongst the top four search engines. Yet another tracks point-and-click advertisements, and the fourth grades your own site for its search engine optimization. These four combined into a single easy-to-use overview of a particular Web site, one that is particularly rich in useful data. It's easy to imagine this program being especially helpful to the online endeavors of self-promoters and Internet marketers. Traffic Travis is so focused on its core functionality that it basically neglects any extras or special features. This isn't a problem, but given its performance and usefulness, we'd have liked the ability to go directly online to view competitors' sites when they're listed. Nevertheless, this is an eye-opening tool that provides an impressive collection of data.
Traffic Travis is freeware, but it requires a free online registration. It comes as a compressed file. By providing some exciting Web data in an easy-to-use environment, this program succeeds admirably, and we highly recommend it.
Features include: A page analysis tool which examines the important on-page SEO parts of a page and returns an SEO "score" for the page, as well as suggestions for improving the page from an SEO perspective. Shows where your site is ranking in the search engines for your important keywords, so you can see at a glance rather than trawling through pages of search engine listings. Also keeps track of previous positions. See who is linking to you. Traffic Travis finds backlinks and displays interesting information about the sites that are linking to you, including anchor text and IP address. Traffic Travis then gives you some nice summaries so you can see all the important information at a glance. Store and analyze historical data to see the bigger trends in a market over time. Pulls a variety of statistics and pools them into the one screen so that you can see how they all interact. Powerful PPC research tools. Using a keyword list you can see which sites are bidding on certain keywords; whether they continue to bid on these keywords over time; the movement of ads in the search engines over time; an analysis of keywords to see which words attract consistent, stable competition. Printable project graphs & reports for sending to clients. All tools are found in the one piece of software, so it's no longer necessary to find and visit a multitude of Web sites to analyze a Web site. Takes the tedium out of finding search engine positions, finding backlinks, analyzing keyword density and other routine tasks.
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