Executor is a program launcher powered by hot keys and keywords, both customizable to an impressive degree. A skinnable bar appears at the top of your screen that makes up the most trafficked aspect of the program, with an extensive and organized list of settings available from the Windows Taskbar. As soon as you type in the first few characters of the program that you're looking for into the main UI, a list of potential choices appears. The more you type, the shorter the list becomes, or you can scroll down to click the item you want.
Customization here is no joke. Users can choose to drag an object onto the bar to create a keyword for said file, folder, or favorite. This is an interesting work-around for the less-than-compelling search feature, which works great with programs but needs to be told via the Settings menu to index your entire hard drive. Another built-in alternative takes advantage of the native Windows searching system, for both XP and Vista users. Users should be able to type "find [text]" and Executor will search for that text.
However, the keyword feature itself works great. Change that "find" to "addremove" and Executor automatically opens up the Windows native Add/Remove Programs options from the Control Panel. It feels like everything else in Executor can be customized, from such superficial aspects such as the skins to how the autocompletion function behaves. You can set it to override the Windows Run hot key, you can swap hot keys around, and you can set URLs, files, or programs to launch as Executor starts. Executor should appeal to power users who are looking to accomplish specific program-launching tasks within a framework that offers a lot of leeway for customization.