Creating a DVD, Blu-ray or AVCHD Should Be Fun, Not Confusing. At least, that's our philosophy. There are a lot of rules (called "standards") when making a DVD, Blu-ray or AVCHD, and it can get downright confusing. Our approach is to let the software handle that, and let you do the fun part. Get creative and edit your videos, add transitions, subtitles, and create custom menus or use pre-made menu templates. Test your project with the player simulator, then output and burn to DVD or Blu-ray Disc media. With an intuitive interface and wizards to guide you along the way, it's easy to create a custom DVD or Blu-ray.