eyeAdvise provides optical retailers with a more effective in-store eyewear (pre-)selection process. After selection of the preferred shape, the dispenser can provide the client with available in-store frames with similar shapes. This process reduces the selection process and at the same time provides the client with a more confident choice. In the other functionality of digital mirrors, one can provide an overview of 4 pictures taken of the client with the appropriate in-store frames in order to close the sale.