DnaNudge for iOS

Do you ever feel overwhelmed by the vast rangeof products available in supermarkets?

Do you ever feel confused by the health claims on marketing and packaging?

Do you buy the same products out of habit?

We want to help you change your shopping behaviour, so you know whats in your basket is the best choice for you and your family.

DnaNudge is a revolutionary new technology that usesyour DNA to nudge you towards a healthier lifestyle!

With DnaNudge you can instantly discover which productsare best for your unique genetic make-up, helping you to make informed choicesfor a healthier you

About DnaNudge:

The NudgeBox

Our on-the-spot DNA cartridge is placed inside the NudgeBox to analyse the relationship between various genetic health traits and nutrition.

DNA Report

Learn your risk of obesity for example and how sensitive your health is to the effects of calories, fat, saturated fat, carbohydrates, sugar and salt.

Scan

Scan the barcodes of food and drink products using your phones camera or the DnaBand. Every time you scan a barcode, our algorithms look at thousands of parametersto deliver a precise recommendation based on your DNA.

The DnaBand

The DnaBand is a wearable DNA-based product recommendation device. The band works in the same way as your DnaNudge App: you can scan product barcodes using the DnaBands built-in camera to instantly find out if the product is suited to your genetic profile. Green is good. Red - not so good.

Your DnaBand also relates sitting time to nutrition via your DNA, therefore introducing your lifestyle into product recommendations. It can help you to set goals to sit less throughout the day and encourage you to move more. If you do not reach your goals, you will find your product recommendations will change from green to amber.

NudgeShare

Through NudgeShare, our technology can help you shop the healthiest choices for your family and friends.

NudgeMatch

NudgeMatch is a way to connect with other DnaNudge users through your DnaBand. See how similar or dissimilar you are to your friends and family.

Nudging

DnaNudge is designed to work alongside your normal shopping patterns. This means, if youve decided you want crisps,instead of telling you not to have them, DnaNudge will suggest alternative crisps that would be better suited to your genetic make-up.

These nudges help you navigate everyday choices. Over time, these small changes will help you make a significant step towardsbetter health. All without having to give up your favourite treats.

For example, lets imagine you LOVE cereal. Our tech will give you a DNA-based nudge to buy a packet with less calories or sugar.Within a year, this simple swap could result in a 7kgreduction in sugar consumption thats almost 1788 teaspoons of sugar!

Over time, even a single product change can have a significant and positive impact on your health.

With DnaNudge, you can use your own DNA to gradually nudge you towardshealthier shopping decisions without limiting your freedom of choice.

MyDna My Choice.