SDP has been the central planning and product definition hub for some of the largest and most complex projects online.Ultimately, this has led to a whole different kind of agency culture. Simply banging out seductive visual design doesn't count as a job well done here. Instead, everyone including designers, animators, developers, quality analysts, and business analysts is accountable for actively connecting the various phases of our processes. It's a process that fearlessly defines specific, measurable goals, and then secures that all subsequent design and development decisions address them.
