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For People Who Love The Future ---Download Tech Tap for exclusive articles on gadgets, startups, innovation, and incredible technology. Our...
Last updated on July 9, 2015
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By Michael Sitver

For People Who Love The Future ---Download Tech Tap for exclusive articles on gadgets, startups, innovation, and incredible technology. Our...

For People Who Love The Future ---Download Tech Tap for exclusive articles on gadgets, startups, innovation, and incredible technology. Our articles are written for you, and written based on your feedback.The best Tech News app for iPhone, iPad, and iPod.Award-winning:"Best App We Created Ourselves - The App Store ChronicleTopics we frequently write about:Gadgets (i.e smart watches, smartphones, wearables)StartupsInterviews with entrepreneurs and founders (from companies like Skype, Facebook, Twitter, and more)Robots, factories, and 3D printersGreat App Lists, App Reviews, and moreCrowdfunding and CrowdsourcingRockets, space, and transportationTech Deals and Pricing ErrorsHacking, Programming, Security, and PrivacySpecial Features:Big, Beautiful ImagesArticles designed to be read on your IOS deviceNo ads!Ask-The-Author Button to share your feedback, make requests, or ask a questionExclusive access to special deals, giveaways, and Q&As with famous entrepreneursWith hundreds of fantastic articles, Tech Tap (by The App Store Chronicle) is the best gadget blog on the app store.Also look out for our monthly startup award, Startup of The Month which in 2015 will become Startup of the weekRecently Featured Products and Companies:AppleWatchArduino UnoSnapChatFacebookRaspberry PiMicrosoft BandProject ARAProject LoonEllo and other social networksCVSGoogle GlassFinalSince youve read this far, you deserve a joke:Evening news is where they begin with Good evening, and then proceed to tell you why it isnt.Example:Here is an excerpt from the interview we did with Bloomberg writer Brad Stone on his book "The Everything Store", a story on Jeff Bezos and the founding of Amazon.Michael Sitver: Walk me through the process of researching and writing this book. Did you plan out the plot line, and then seek out sources to make your points, or did you let the book develop as you researched?Brad Stone: I just started finding people via LinkedIn current and former Amazon employees and asking to talk to them. I had an original goal to talk to at least 200 Amazon folks and to assemble a list of 100 great anecdotes key, moments in the history of the company. I kept a list in a notebook of scenes I thought qualified.I also solicited Amazons support for the project and got some basic cooperation from Jeff Bezos, who let me talk to members of his senior team and various friends and family. As I talked to people, I kept outlining and re-outlining the book. In the summer of 2012, I took about four months off of work and cranked out a first draft.Michael Sitver: How do you draw the line between narrative, and fact? What does it take to tell a factually-accurate, but narratively interesting story?Brad Stone: I think it requires being streamlined in your approach and knowing when to pare back on the facts. For instance I did not want to get too bogged down in the technical details around AWS[Amazon Web Services], for example; or to get too deep into a cast of characters that readers may not be able to keep track of. So I guess Im saying facts should be subservient to the story. If facts bog down the narrative, they have to go.Michael Sitver: Now I want to move on to the book itself. Is this a book about Amazon, or a book about Bezos, or are the two so interconnected, that its impossible to separate them?Brad Stone: Id say the two are interconnected. Jeff is the founder and drives the vision. In the early years, much of the innovation sprang directly from him, and even today he is uniquely capable of pushing the company forward, with good outcomes (the thoughtful expansion of Amazon Fresh) and bad (the Fire Phone debacle.)