By offering a free and legal service, Qtrax serves as a boost to the music industry and its fight against piracy. The overall superior quality of Qtrax compared to illegal sites will ultimately make piracy less appealing. In addition, the partnership between advertising and Qtrax delivers great potential for monetization by brokering branded deals with consumer advertisers around the world. These natural partnerships are sure to yield generous revenues for artists and labels alike. With Qtrax, it pays to be free.
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