This software can make colors look cleaner and crisper, and can help fix common digital camera problems, such as inadequate flash and poor lighting. It also lets you crop your photos, and make other finishing touches to photos. You need this software because digital cameras are not perfect. Digital camera designers compromise quality for the sake of convenience (camera size, price, etc.). Furthermore, most digital photos are taken under less-than-ideal lighting conditions. Using other digital photo editing software to improve photos can be difficult, time consuming, and expensive. The software is simple, automatic, totally free, and it really works.