Blue Ocean Strategy - Buyer Utility Map for iOS

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Key Details of Blue Ocean Strategy - Buyer Utility Map

The Buyer Utility Map, developed by W. Chan Kim and Rene Mauborgne, is an analytic tool of Blue Ocean Strategy. It is designed to uncover hidden...
Last updated on May 6, 2016
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Developer’s Description

By INSEAD Alumni Association

The Buyer Utility Map, developed by W. Chan Kim and Rene Mauborgne, is an analytic tool of Blue Ocean Strategy. It is designed to uncover hidden...

The Buyer Utility Map, developed by W. Chan Kim and Rene Mauborgne, is an analytic tool of Blue Ocean Strategy. It is designed to uncover hidden opportunities to create blue oceans of new market space and to test if your offering creates exceptional buyer utility. Here we introduce the Buyer Utility Map app, created by the INSEAD Blue Ocean Strategy Institute, for iPad.What are you waiting for? Download the app to start creating your blue ocean and get a copy of the global bestseller Blue Ocean Strategy by Kim & Mauborgne to learn more about the Buyer Utility Map and how it can help you.