Designed to work with other applications that bring a sales force and business processes to an "ideal business" model. This tool specifically brings your sales force to a way that a potential buyer of your business will pay more for (read about it at site). It also Increases your closing ratio with more dials per hour and more call backs which of course brings in more sales. This soft phone has capability to leave prerecorded voice messages that blend with the caller' voice. (Then you could monitor and track efficiency and effectiveness). It is noted for probing, emailing or faxing and or leaving a custom prerecorded message. Once the prospect is contacted a press of a button enters data into Outlook or another crm system. Great add-on or simple stand alone application. Makes cold calling easier.