CNET Editors' review
Google AdWords can be a powerful form of advertising, placing ads for your business right next to related Google search results--if you do it right. Google AdWords Editor is a simple tool that lets AdWords users manage their campaigns on their desktop. There's no guarantee that it will improve the success of your ad campaign, but it can at least make the whole thing a little easier to deal with.
The program's interface is plain and utilitarian, with its major features arranged in tabs. We easily signed in to our AdWords account and loaded our data into the program; if you have multiple accounts, it's easy to sign into all of them and then select the one you want to work with from a drop-down menu. You can manage keywords, placements, audiences, ads, ad groups, and extensions with the program, and statistics can optionally be downloaded and displayed as well. We liked the ease with which Google AdWords Editor let us make large-scale changes to our campaigns, editing multiple keywords at once. If you have AdWords data stored in a spreadsheet, it's easy to import it into the program as a CSV file. An online Help file provides plenty of guidance on how to use the program. If you're new to AdWords, don't expect Google AdWords Editor to walk you through the whole process of creating a campaign; you'll need to look elsewhere for guidance. But anyone with even minimal experience with AdWords should find the program to be pretty intuitive and easy to use. It's a great choice if you want to work on your campaigns offline and add some useful features to the AdWords experience.
Google AdWords Editor installs politely but leaves a folder behind upon removal.
AdWords Editor is a free Google application for managing your AdWords campaigns. Use it to download your account, update your campaigns with powerful editing tools, then upload your changes to AdWords. It features work offline, then upload your changes any time, make bulk changes, copy or move items between ad groups and campaigns, and circulate proposed changes and get feedback from other users.
What's new in this version: Version 10.1 include bid adjustments for placements, topics, and audiences.
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All versions:3.0 stars
out of 4 votes
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"confusing, little help"
Version: Google AdWords Editor 9.7.1
may help set things up,
do not know how my account stands or real time costings
"One annoying feature..."
Version: Google AdWords Editor 9.5.1
For my purposes, the pros are the same as in the old version: easy to use is the main plus
The biggest annoyance: In the old version, when you scrolled down the main window and then opened the "add multiple keywords" window, the main window stayed where you had scrolled it to. Now the main window jumps back to the top.
I work with large keyword lists, and when I add multiple keywords, I need the main window to stay where I scrolled it so I can see where I am in the list. In version 9.5.1 this no longer happens. It wouldn't be an issue if you could scroll the main window with the "add multiple keywords" window open, but you can't.
Version: Google AdWords Editor 9.0.1
"Crashes on startup."
Version: Google AdWords Editor 9.0.1
Previous version worked fine so will need to go back to that one.
Can't get it to run at all on Windows 7 64 bit.
Works now , there was a McAfee Internet security center conflict. Got this from Google support. "To prevent this error, access your McAfee scanning settings and exclude the directory that contains AdWords Editor's log files. If your antivirus program does not allow you to exclude individual directories, you may need to adjust your McAfee scanning settings to scan Programs and documents only instead of All files."
Updated on Jul 21, 2011