AdFender

CNET Editors' review

Online advertising is one of the best examples of "can't live with it; can't live without it" we can think of: it's annoying, at times extremely so, yet it pays the bills and even occasionally informs, entertains, and assists consumers. Most of the time you wish you could just block it out, though, especially the worst offenders, the flashing, animated Web ads designed to stooge-slap your attention span. AdFender is a free, standalone ad-blocking tool that not only works with all major browsers but also some less common ones, too, such as Opera, Safari, Maxthon, Lunascape, Avant, K-Meleon, and Epic. It can also block ads in P2P and IM apps. It's frequently updated to keep up with the latest adware and browsers.

AdFender's documentation notes that you'll have to allow access through your firewall or security software for its filtering to work. Most of the time, AdFender runs in the background and resides in the system tray, where we could disable or exit the program, open the Main Console, enable debugging, and access other functions. The Main Console is a compact dialog displaying statistics for the Current Session and Lifetime. The left-hand menu let us add or remove allowed Web sites, select apps for filtering, and manage your IE cookies, history, and log files. We could also set AdFender to play a sound when it blocks something, though that can be more annoying than the ads themselves. Under Settings, AdFender had added several Microsoft sites by default, including update, download, and Office sites. There's a good Help file, too.

It's extremely easy to see what AdFender does for yourself: Simply browse to an ad-saturated site, activate AdFender, and reload the page. We did this on numerous pages that see millions of hits every day, including some big news, entertainment, and social networking sites. AdFender didn't block every ad, though nearly everything it allowed was actually a site promotion or was otherwise hosted or linked to the main site and content, so it's debatable if it's even advertising. But AdFender replaced a lot of annoying, flashing, bleepedy-bleeping ads with plain gray bars labeled Advertising. Toggling the tool off and reloading the page restored the ad content. AdFender worked well without being a problem itself.

Publisher's Description

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All User Reviews
  • All versions:

    4.0 stars

    out of 31 votes

    • 5 star: 17
    • 4 star: 6
    • 3 star: 2
    • 2 star: 2
    • 1 star: 4
  • Current version:

    4.4 stars

    out of 14 votes

    • 5 star: 10
    • 4 star: 1
    • 3 star: 2
    • 2 star: 0
    • 1 star: 1
  • My rating:

    0 stars

    Write review

Results 1-10 of 14

  • 5.0 stars

    "Works good so far"

    February 2, 2013  |   By tspinello

    Version: AdFender 1.60

    Pros

    FREE, speeds up the browsers, works on ALL of them at the same time.

    Cons

    none so far

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  • 1.0 stars

    "completely useless"

    January 29, 2013  |   By CelineBRwn

    Version: AdFender 1.60

    Pros

    nothing!!!!!!

    Cons

    doesn't work ... tried everything suggested in the publisher's faq ... my browser pages still fill up with **** ads in an instant before anything else. wasn't worth the time.

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  • 5.0 stars

    "Excellent ad blocker!"

    January 29, 2013  |   By b1zqfp

    Version: AdFender 1.60

    Pros

    Works well in blocking ads in all the browsers I have, so this is the very best and does not use too much out of my computer!

    Cons

    Could not stop some of the popups/popunders, but I don't know if I should reconfigure the browsers to turn off their popup blockers so Adfender can do its job, or maybe its just not good enough on certain sites?

    Summary

    I still think this is the best software, and it is free!

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  • 3.0 stars

    "Ok for a free ad blocker"

    January 25, 2013  |   By BillR700

    Version: AdFender 1.60

    Pros

    Easy to install worked well initially, most pages were ad free

    Cons

    Have had product for about a month and I really don't think they update the blocked ad sites. sites such as yahoo and mail.com initially were ad free for me, now they are clutterd with ads, tried running update kept getting message no updates available and I could not figure out how to add my own rules, help page not clear

    Summary

    Good for a free ad blocker but i guess you get what you pay for. I had Ad Muncher but got tired of their licensing issues..tried this one, while satisfied at first I will try others.

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  • 5.0 stars

    "Packs a punch, the best!"

    January 2, 2013  |   By sigwalt

    Version: AdFender 1.60

    Pros

    hassle free, install and forget software and blocks 99% of the ads, my statistics shows 3210 ads blocked and 16mb of bandwidth saved. highly impressive!

    Cons

    None I noticed

    Summary

    Highly recommended, install and forget piece of software, the developers did a wonderful job in making browsing hassle free. Thank you!

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  • 3.0 stars

    "Performs as advertised"

    December 29, 2012  |   By JeffS72

    Version: AdFender 1.60

    Pros

    Stopped those annoying popups that occur when you pass your mouse over a highlighted word.

    Cons

    Caused frequent crashes of IE9. Numerous times a day the "IE has stopped responding and needs to close" error message would occur.

    Summary

    Turned out to be more trouble that it was worth. I uninstalled it.

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  • 5.0 stars

    "Great Program"

    December 29, 2012  |   By Jo Rhyan

    Version: AdFender 1.60

    Pros

    Runs in your system tray so it doesn't bog down your browser when trying to load a page. Blocks ads and unlike a lot of other adblockers does not slow down page loading. I hardly know the that the programs is running.

    Cons

    a rare ad page seeps through every blue moon. Not nearly often enough to be anonyed.

    Summary

    Love this program. Yet another that works, but does not keep my browser from working.

    Updated on Mar 24, 2013

    Well like a lot of other programs, this one fails to hold true. I used it for a few weeks and thought it was great, until all of a sudden it wouldn't block "ANY" ads. That's not the worst part, twice Avast blocked it from doing something malicious while I was browsing. I uninstalled and reinstalled a few times. After the second block by Avast, I ran a scan with Malwarebytes and it found something in Adfender. I don't know what exactly, because my Malwarebytes is not saving a log for some reason; however, whatever it found and removed from Adfender, rendered it incapable of initializing. As I said, I uninstalled and reinstalled to make sure it wasn't a certain version or copy of the download only. I don't know if this because of Adfender makers themselves, but CNET needs to be aware and check the download and program again themselves. Potential users be careful.

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  • 5.0 stars

    "Easy to user and works great."

    December 27, 2012  |   By dcandy87

    Version: AdFender 1.60

    Pros

    Easy to user and works great.

    Cons

    Easy to user and works great.

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  • 5.0 stars

    "Adfender help"

    December 4, 2012  |   By patrickk5

    Version: AdFender 1.60

    Pros

    This ap was so easy to use my non-technical wife of 42 yrs used it and it stopped the annoying ads slowing down her snooping on Facebook. She used to yell at the compluter and now all is quiet on the western front. Thank You ADfender

    Cons

    Had to fight my firewall to install it. I have Windows Vista and all I had was a tiny window in the left upper corner of my screen. I just started poking at it and finally hit the "allow this site" to come in.

    Summary

    I have tried a lot of different programs to get rid of this ad, slowing down the computer.. They only resulted in new things popping up and invading my computer...things like Claro tool bar, that is extremely hard to delete. Ended up restoring my system to avoid it. Then I added Adfender and everything is cool. Thanks

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  • 5.0 stars

    "Finally 1 ad-blocker for all browsers"

    November 22, 2012  |   By boki101

    Version: AdFender 1.60

    Pros

    Works like a charm!

    Cons

    It's showing a few addvertisments on some croatian sites,but that's rare.

    Summary

    Try it,especially if you're using multiple internet browsers.

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Results 1-10 of 14

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