YouTube Premium for Windows

YouTube Premium, the evolution of YouTube Red, promises an elevated and uninterrupted entertainment experience. This rebrand brings together ad-free content, background play, and downloads across all of YouTube, alongside an enhanced music streaming service and exclusive original programming. It's designed for users who crave a seamless and personalized media consumption.

This aims to consolidate various forms of digital entertainment under one umbrella, offering a compelling package for those deeply integrated into the YouTube ecosystem. From casual viewers to avid music listeners and fans of original series, YouTube Premium seeks to cater to a broad audience looking for more.

Unpacking the new and thrilling core features

YouTube Premium is built on three pillars: the new YouTube Music, an expanded library of YouTube Originals, and an all-encompassing ad-free experience YouTube platform. While the promise of an ad-free environment is appealing, the perceived value greatly depends on individual usage habits and how often one encounters ads on the free platform. For heavy users, this could be a game-changer, but for occasional viewers, the benefit might be less pronounced.

The redesigned YouTube Music app and desktop player offer a dedicated music streaming experience, combining YouTube's vast catalog with personalized features, background listening, and downloads. This is a significant improvement for music lovers who often use YouTube for their audio needs. However, it faces stiff competition from established music streaming services, and its success hinges on its ability to truly differentiate itself and offer a superior user experience.

Furthermore, this provides exclusive access to YouTube Originals, featuring popular series like Cobra Kai and Step Up: High Water, with more diverse content planned globally. This push into original programming is a clear move to compete with other streaming giants. The long-term success of this aspect relies heavily on the consistent production of high-quality, engaging content that can attract and retain subscribers.

Is this worth the price for entertainment?

YouTube Premium offers a comprehensive package that enhances the overall YouTube experience, particularly for frequent users and those who enjoy ad-free content and offline access. The integration of YouTube Music and exclusive Originals adds significant value, making it a competitive option in the crowded streaming market. The expansion into new countries also signals YouTube's commitment to making this service widely available.

• Improved interface