Nielsen Homescan for iOS

NielsenIQ Homescan is a free mobile application tailored for iPhone users, designed to reward consumers for sharing their shopping habits. By scanning UPC barcodes of purchased items or inputting details for non-barcoded products, users can accumulate points redeemable for various rewards. This app functions as a bridge between consumer behavior and market research, enabling participants to contribute valuable data while gaining incentives in return.

The app encourages comprehensive reporting of purchases, including groceries, fuel, and prescriptions, to maximize reward potential. Users can also engage in shopping surveys within the app to earn additional points. The NielsenIQ Homescan app combines consumer participation with a rewarding experience, making it a unique tool for those interested in influencing market research while benefiting from their everyday shopping activities.