Working with tools like AVID, Final Cut Pro, Media100, 844/X and lots of tape formats we have encountered less than stellar workflows that could only be counteracted by our own tools, either because there were no products available for our needs or they were just simply too expensive. (We like to hand out tools to our clients to improve workflows.) Having a multimedia department with years and years of coding experience sure did help. So our motto became, if you want to have something good, make it yourself.
Our efforts over the last years to make our lives (and that of our clients) more easy, are now made public. We are not a market driven company, the tools we sell are developed out of a need and have proved their use in our company. The tools we have are all aimed at one thing, optimizing the workflow.