Founded in 2000, Entellium is a global software company that develops on-demand Customer Relationship Management (CRM) software for small and midsize businesses. Entellium software helps sales teams balance the everyday needs of sales professionals with the reporting and forecasting needs of management. Entellium's numerous awards and honors include: a coveted "leader" ranking from Forester Research in the categories of both Sales Force Automation (SFA) and Customer Service Management; and CRM Magazine's 2004, 2005 and 2006 Market Leader Award for SFA. Entellium is the developer of Gamer Influenced Design (GID), a concept that incorporates some of video-games' most compelling features into business software design. The result?software that is interactive, intuitive and boldly designed. Entellium is headquartered in Seattle, WA, and maintains a global research and development office in Kuala Lumpur, Malaysia.