Conjoint Analyzer for iOS

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Key Details of Conjoint Analyzer

How will customers react if I raise the price of my smart-phone product? Would they be willing to pay more for a bigger screen or a higher...
Last updated on August 17, 2013
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Developer’s Description

By Rahul Herwadkar

How will customers react if I raise the price of my smart-phone product? Would they be willing to pay more for a bigger screen or a higher...

How will customers react if I raise the price of my smart-phone product? Would they be willing to pay more for a bigger screen or a higher resolution camera? How does my smart-phone compare with a competitors product? Conjoint Analyzer TM provides a clear insight into your customers preferences in three easy steps.First, youll provide the attributes e.g. Price, Screen-size, Camera Megapixels and Brand that define your product. Youll also specify the levels within each attribute. For example, the Price attribute could have three levels: $99, $199 and $299. Conjoint Analyzer TM will then generates a carefully pruned set of different versions of your product.In the next step, youll present these product versions to a customer sample and have them rank each version on a scale of one to ten.In the final step, Conjoint Analyzer TM will analyze the rankings and generate a model that expresses utility of your product as a linear function of the attribute levels. This model will help you to quantify the impact of any change in the products design on its perceived utility.Attribution:Subtle Patterns: http://subtlepatterns.com/