Composing For Commercials for iOS

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Key Details of Composing For Commercials

Learn the techniques that successful spot composers use to compose their 30-second masterpieces as they conduct their way through the complex world...
Last updated on February 1, 2012
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By Nonlinear Educating

Learn the techniques that successful spot composers use to compose their 30-second masterpieces as they conduct their way through the complex world...

Learn the techniques that successful spot composers use to compose their 30-second masterpieces as they conduct their way through the complex world of creating music for commercials...To compose music for commercials you need to know a lot about music. Thats a given. Its also just the beginning. You see, you also need to understand how advertising works and how its scientifically designed to motivate us to feel good about spending our hard-earned money. Thats where the music comes in. Music is all about creating feeling. Advertisers know how to harness the power of music and use it to their advantage! The question is: Do you know how to deliver the goods?!You will, because in this fun, 60s stylized, animated tutorial romp, veteran jingle writer Gregg Fine explains everything you need to know to begin a career as a commercial composer. First youll learn about the history of commercials and jingles. Then Gregg explains the inner workings of ad agencies and the different ways you, the professional composer, can interface with them.He then examines the must-have skills that spot composers use to create their short-form scores. From there hes off to the actual spots and what makes them work, how theyre constructed, and talks about the different kinds of spots!Then we take a look at the process: the briefs, storyboards and the video. Gregg also explains the pitfalls of the Temp Track and the syndrome called Demo Love and how to deal with the very real expectations of your ad agency clients.Finally, Gregg takes us through the compositional process. Along the way youll learn how to build effective tracks and, at the same time, create catchy Ear Candy, construct solid Transitions and effective Tags.This tutorial, created using Logic Pro, is a deep look at all the tools a composer must have in their toolkit to compete in the world of spots and jingles. So join Gregg Fine as he explains the fundamentals of this exciting and potentially lucrative craft: Composing For Commercials.Table of Contents:1. Introducing "Spots"2. Art+Commerce3. History of Music for Spots4. How the Industry Works5. Skills of the Spot Composer6. Spot Structures7. Spot Genres and Styles8. Spot Endings9. The 2-Pop10. The Video Reel11. Getting the Materials12. The Brief13. The Storyboard14. The Movie and VO Split15. The Temp Track16. Demo Love17. Creating the Arrangement18. Scoring the Intro19. Composing the Track20. Adding the Instruments21. Creating the Transition22. Ear Candy23. The Tag24. Checking the Mix25. Organizing and Archiving26. Splits and Alt. Mixes27. Conclusion