The intuitive interface makes it easy for users of any professional or academic background to get their business plan on paper and take one step closer to starting or growing their business. Business Plan Premier will guide you through the development of each section, which includes: Writing your Vision & Mission Statements; Creating your Product Description; Identifying your Target Market; Competitive Analysis; Creating your Marketing Plan; Developing a SWOT Analysis; Outlining the Management Summary; Identifying your Start-up Expenses; Creating an Income Statement; Formulating a Balance Sheet; Summarizing an Executive Summary. The final document will be exported into a pre-formatted PDF or a Word document that can be modified, printed and e-mailed to anyone.