Ultimate Fishing Experience American Hero Edition for iOS

The "Ultimate Fishing Experience American Hero Edition" is the companion mobile app for the Ultimate Fishing Experience Television Show.The Ultimate Fishing Experience premiers Thursday January 5, 2012 at 8:30pm ET on the NBC Sports Outdoors Network alongside some of the best programs in outdoor televisionHost, Keith Alan, and the Ultimate Fishing Experience crew create life changing fishing trips for Wounded Warriors "American Heroes" who use fishing for therapy and recovery. Each episode features a new guest Hero's Ultimate Fishing Experience with a Celebrity Pro Angler in a world-class fishing destination.The companion mobile app for the Ultimate Fishing Experience brings the latest in Recreational Fishing content right into consumers' mobile devices.In addition, it provides an interactive venue to raise awareness and enlist the public's support for severely injured American service men and women.The mobile app allows consumers On Demand Video Access to the latest in Recreational Fishing Destinations, Gear, Celebrity Pro Anglers, and Information on how they can help Wounded Warriors "American Heroes" to recover and lead normal lives. Additionally the mobile app allows consumers to view the broadcast schedule of NBC Sports Outdoors' full line up of fishing and other quality outdoor shows.