A 'slide rule' for assessing the impact and feasibility of your new venture or startup idea. Use together with the tools and games on our website. Proceeds from sales of the app go to social initiatives that foster learning for innovation & entrepreneurship."Helped me make sense of my early business concept!""I coach entrepreneurs every day and these slide rules and the associated tools are great for helping them get through challenges common in the early-stages of moving an idea forward.""So simple, yet something I hadn't done before in 10 years of generating ideas in my company.""Gave me a measure of the potential impact and feasibility of my idea - free from my own emotions and the blind love I had for the thing.""Showed me some blind spots and helped me get my head out of the sand.""Took the guessing and luck out of idea generation.""Turns out my amazing idea ... wasn't (yet) all that amazing!""Let me incorporate everyone's feedback in a meaningful and logical way.""I was able to design a much higher value version of my idea using this approach."The Innographer is a practical open education firm that helps people (learn to) innovate. It operates as a social business with the goal of having as much impact as possible in the world around us by helping people build their innovation literacy. Proceeds from sales of this app support that work.