LinkRoller was designed to assist with the ranking of domains in MSN/Live search. In other words, it can be used to gain tons of free traffic. But it is also just a simple link list manager. LinkRoller allows you to create lists of hyperlinks of any length. Sub-lists of random links can then be extracted with a simple web page request. These sub-lists can be inserted into web pages (for example into blogs) to create simulated backlinks. This strategy has been used to get domains ranked in the top positions of MSN/Live search for virtually any keywords that you choose. The keywords, and variations of them, are used as the anchor text for the links in the lists. The method is known as the Ultimate Search Engine Loophole. You can use LinkRoller to implement that strategy. Simply read the report from Dave Kelly, the creator of Linkvana, then create your lists using the LinkRoller application. It is true that MSN/Live search does not have the search volume that Google has, but it also does not have anywhere near the same number of webmasters competing for positions in its search engine. This means that you CAN get your domains ranked highly by following the scheme that Dave Kelly has laid out. It does take a bit of time to implement, but the payoff can be tons of free traffic that you can monetize in many different ways. Once you have read Dave Kelly's report and watched the videos that come with the Ultimate Search Engine Loophole, you can then read the accompanying report by Chris Rempel and learn how to monetize your ranked domains. LinkRoller is written in PHP. In order to operate, it requires a web hosting platform running a web server. A MySQL database is also required to store the link lists. The interface consists of an administrative area where lists can be created, and a separate script that can be queried with a web page request to pull short lists of links. These web requests generally appear within the pages of a blog, like WordPress.