Digital Arts is the original developer of Genetic Photo Optimizer. The Xe847 technology was developed from scratch by the same team that created the ImageOp engine. Utilizing a completely different technology, Xe847 takes digital imaging to a whole new level of quality and simplicity. Xe847 analyzes the photo and automatically reconstructs what the photographer has seen, taking into account lower physiological as well as some higher psychological effects. It brings photos and videos closer to reality.