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As commerce and individuals' daily activities are becoming more dependent on the web, confusion and complexity have increased dramatically. WalkMe's idea from the get go was to make the web experience simple for every person, clarifying all tasks for any website. Armed with this simple truth, WalkMe developed a comprehensive "Walk Thru" system to address the growing web complexity, while at the same time, provide online publishers an advanced tool that could be custom-tailored to the needs of their users. WalkMe's system takes the users by the hand and walks them, step-by step, through a series of tip balloons attached to different elements on the web page. Set up to appear in a sequential manner triggered by the users' actions, this instructional sequence is arranged by the publisher, so that user can follow the publisher's pre-defined steps confidently. Using WalkMe's system does not require any modification to the underlying software.