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To achieve its marketing objectives TMO Dating will be implementing a highly personalized communication strategy and unique incentive programs to develop a dating and relationship seeking community that is looking for a more customized match making experience. Word of mouth is key in this industry, so a major focus of this document will be on building a connection with the customers and encouraging automated as well as personal recommendations. By reaching the customers pain-points we will develop a communication strategy to re-invent the common dating app experience that has flooded the market.