SegPlay has been available online for more than five years at Segmation.com, which has developed an online community of several thousand daily visitors and habitual users. The free site, which is G-rated and family-friendly, offers the largest and most diverse collection of photo-realistic paint-by-numbers patterns on the Internet. Mark H. Feldman, founder of SegTech in Walnut Creek, California, developed Segmation™ technology and started the website in 2001.