PIXELPLAN due to many years of development of technical solutions and its own tools has a power to create virtual environments. Software that is offered by us is a significant step forward in visualizations. Our innovative software makes it possible to create visualizations that communicate specific features of project in a way that was not possible before. Visualizations created in Flow Architect Studio 3D differ from commonly used visualizations based on a movie technique by the possibility of free virtual walks and interaction with elements of environment in a space created on the computer screen. As a result of that spectator has stronger impression of realism and can discover values of a project faster and in a more complete way than in a traditional visualization.