Employing state-of-the-art Web 2.0 technology, MOG (www.mog.com) is an online destination where music lovers can quickly and easily show the world what theyre listening to, express their musical tastes, and discover people through music and music through people. Completely free, MOG was started by David Hyman, former CEO of Gracenote, co-founder of Addicted to Noise, and self-proclaimed music freak. MOG launched in June 2006 and is headquartered in Berkeley, CA.