MindArk operates, develops, and markets the game Entropia Universe (EU). The game is an Internet-based virtual universe for interactive entertainment and trade containing a real economy with its own currency. EU is aimed at the fast growing market for interactive role-play. Since the company was established MindArk has successfully completed the development of the product and also built a competent organization with the emphasis on developing resources and customer support. MindArk is now awaiting a growth phase, where the board and company management have established a strategic plan for the company's continued development.