Jelly was founded in April 2013 by Biz Stone and Ben Finkel. We chose the jellyfish to represent our product because it has a loose network of nerves that act as a "brain" similar to the way we envision loosely distributed networks of people coordinating via Jelly to help each other.
Jelly changes how we find answers because it uses pictures and people in our social networks. It turns out that getting answers from people is very different from retrieving information with algorithms. Also, it has the added benefit of being fun.
