Inspired by Daniel Kahneman's book "Thinking, Fast and Slow," Expereal aims to help people better understand their lives through active tracking via ratings, tags and images. In its 1st version, it won the FWA Mobile of the Day award and received positive mentions on many incredible web sites, including Boing Boing, Fast Company, Greatist and Shape.
Expereal 2.0 has a much enhanced photo feature, enabling people to publish and view their ratings/photos with the tags embedded.
The latest version capitalizes on the idea "A picture's worth a thousand words". It aims to be a complement to physical measurement tools, self-help literature and psychology.