As the number of different social networks and communities grow, your time will be at a premium and so will the way you want to spend it online. Our mission is to put you back in control of your social networks, and to provide you with one unique perspective on the myriad of online persona and networks that your friends and acquaintances belong to. We also recognize that it is your close friends with whom you wish to keep in touch and hear more from. To this end we provide you with complete control over the information you see through SocialCraft, a sophisticated filtering and alerts mechanism that prioritizes updates and information from your closest friends.