Website Inventor allows anybody to create and manage professional websites that can be hosted by any hosting provider. Projects can be created from scratch or from preset templates. There is a page of settings for the content and in the Pro version there is a page of settings for the products, categories and cart. You can create and manage unlimited pages, products and categories. Content is added to pages and products by drag and drop modules. There are an ever expanding number of modules that provide functionality, content and design elements to your websites. Websites can be published to a local folder or uploaded via FTP to your web hosting. Website Inventor includes links to resources available on the web to help you build your websites, including Adobe Kuler to help you choose colours for your websites. Website Inventor has the following functionality: Drag and drop modules; Page preview FTP upload; Unlimited pages; Google analytics; Google maps; Colour selection by colour palette; Complete control over Search Engine Optimization; Unlimited projects; Copy and paste modules; Complete control over positioning and size of modules; Apply shadow to websites; Apply rounded corners to websites; Apply gradient background; Complete control over fonts and text appearance; Unlimited categories (Pro only); Unlimited products (Pro only); Product pricing (Pro only); Cart system (Pro only); Integration with PayPal (Pro only).