The New Business Road Test app enables entrepreneurs to road test their start-up idea while out and about. It assists the user in gathering real-world evidence to answer the most crucial question they face: "Why will or won't my idea work?" The app, like the book, does so by providing an evidence-based approach to answering three key fundamental questions: Is this an attractive market? Do you really want to compete in this industry? Is yours the right team to pursue this particular opportunity?