Cord is an audio messaging app. It allows users to send short audio messages to each other in a fairly familiar social sharing format. The result is something that feels both new and familiar and is great fun for people who like sending audio messages.
Short length on clips: Just like Twitter or Vine, Cord has embraced the benefits of brevity. The app only allows you to record a maximum of 12 seconds for each clip that you send. This is great, because it prevents anyone from sending you lengthy messages that are better suited to a phone call.
Group messaging: Being able to send a message to more than one friend is a great feature. It makes this a slightly more social and functional app compared to other products that only allow you to message a single contact at a time.
Slick interface: Cord is a great looking app, with some neat little configuration options that greet you on setup, such as being able to choose the color scheme that you prefer. The interface is stylish and flat looking, with easy to understand and use controls.
Low adoption rates: You have to already have the app downloaded in order to receive messages from it. The app has built-in functionality to invite people, but with so many social apps already on the market, your contacts might be unwilling to sign up for a new one. Very few people seem to be on it currently, but perhaps as it grows a wider user base, it will become easier to find contacts who use it.
Cord is a fun app. It is snappy and looks great and could be a great social app. However, adoption rates are currently quite low, and until more users sign up for the service, it will be limited in its usefulness.