The FlyFi iTunes Helper is an application that runs on your computer to help FlyFi get to know your musical taste by looking at your iTunes library. It runs continuously so FlyFi can keep up to date on your music.
The FlyFi iTunes Helper sends the contents of your iTunes data file (a behind the scenes part of your iTunes library) to FlyFi server to be analyzed. By looking at your iTunes music, which is one of the best reflections of your musical tastes, FlyFi can make better new music suggestion. FlyFi can also use this information to better serve other members.