From Facebook: Facebook Connect is a powerful set of APIs for developers that lets users bring their identity and connections everywhere. Developers get access to users' identity--name, photos, events, and more, social graph--friends and connections, and stream--activity, distribution, and integration points within Facebook, like stream stories and publishers. Developers can use this information to create more engaging experiences on their sites. Enable over 300M Facebook users to share your content with their friends on Facebook. Let users publish a story, invite their friends, or send an event. Their friends then click back to your site. Users can immediately find their friends and engage. More friends leads to more activity and more pageviews. Connected users create 15-60 percent more content than users who have not connected with Facebook Connect. Every site wants registration to be easy. We have 300M users, simple registration and robust data. By increasing traffic, user engagement, and registrations, grow your revenue and increase monetization opportunities.
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