Yoo Fitness+ for iOS

YOO design, develops and markets affordable wireless activity monitors that sync to smart phones and tablets through Bluetooth Smart and proprietary technology. Unlike other wearable fitness devices that do little more than display your activity data back to you on an app, YOO leverages gamification techniques to engage the user in the YOO Challenge where the New YOO competes against the Old YOO in an ongoing race. The New YOO represents the motivated version of ourselves that sets and achieves personal goals. The Old YOO represents the unmotivated version of ourselves that succumbs to laziness and bad habits. In the game of YOO the New YOO is awarded points when we are active and meet our fitness goals. The Old YOO however earns points when we miss those same goals. The result is an ongoing race against ourselves designed to be a daily reminder to not only embrace our New YOO but also to be mindful that the Old YOO exists in us as well. Achieving and maintaining permanent lifestyle changes requires a daily commitment and YOO Fitness is dedicated to raising awareness to the ever present struggle between our better and worse versions of ourselves.