For the first time ever Huntington Ingalls Industries Tougher Than Steel ad campaign will come to life. Tougher Than Steel will take advantage of the new emerging technology, augmented reality (AR), to augment the latest Tougher Than Steel ad. See an augmentation of our Nations latest aircraft carrier and a Newport News Shipbuilding product, CVN-78, USS Gerald R. Ford. Users will have the chance to play the role of the carriers Air Boss by launching a X-47B unmanned combat air vehicle off CVN-78.Using The AppStart the Tougher Than app and point the devices camera at the Tougher Than Steel poster, get the image in full view of the camera and see CVN-78 aircraft carrier. Press the submarine icon to toggle on the Virginia-class Submarine. If you dont have the Tougher Than Steel ad image handy go to http://www.huntingtoningalls.com/about/tougher/maryclaire to download and print the Tougher Than Steel ad image. iOS 9 users will need to be sure to ALLOW CAMERA ACCESS on start of the app.Pick Your Own TargetIncluded in the app are AR How To instructions for using in-app camera button to define your own instant target image. Image rating help you pick a suitable target image for AR.
Full Specifications
What's new in version 3.0
- Updated for iOS 9.- Added Augmented Reality's Team Member Mary McLaughlin image target.