Vine co-founder Dom Hofmann announced on Twitter yesterday that he plans to launch a new video looping app called Byte next spring. The platform's website says it is "a new looping video app by the creator of vine" and has a space designated to attract creators to the new service, even asking them if they were initially users of vine and what apps they use now.
Nearly 200 million monthly users flocked to Vine after it was founded in the summer of 2012 for a variety of funny, inventive videos that were only six seconds long, and many believed the good times would continue rolling when Twitter purchased the platform for $30 million by the end of 2012.
But by 2016, views on the app had plummeted as users flocked to other social media sites like Instagram and Snapchat, which in many ways mimicked the quick-hit video success Vine had tapped into. The app was also costing Twitter $10 million per month to operate, and they decided to shut down the platform by the end of 2016.
Twitter tried to assuage rabid fans of the service by creating a simplified "Vine Camera" that helped make the 6-second videos and left a digital database of Vine videos available on the internet. But they cut support for the app and eventually shut it down completely by January 2017.
Hoffmann has tried to re-create Vine's success multiple times since selling it to Twitter, announcing a number of different new apps that never really became popular. He initially created Peach, a now defunct social media app, and then tried to start a project called V2, which was torpedoed by legal issues in May. The apps other co-founders, Rus Yusupov and Colin Kroll, also tried to start their own thing, creating a live streaming app that is also now defunct.
Hoffmann, Kroll, and Yusupov have all questioned their decision to sell Vine to Twitter. When Twitter decided to shut down the app in 2016, Yusupov openly told other startups: "Don't sell your company!"
Despite its short time in users' lives, Vine has had a lasting impact on the social media video landscape. Many social media sites, like Facebook and Instagram, quickly beefed up their video capabilities, and many believe the success of Snapchat came on the heels of Vine's demise.
The app launched the career of some of the biggest stars now on Facebook Live and YouTube Red, including Logan Paul, King Bach, Lele Pons, and Zach King. Many of Vine's troubles started when many of these massively popular video creators asked for a cut of the profits from the views they were bringing from the site. Twitter refused, and many flocked to Facebook and YouTube to finally make money off their talent.
Byte seems to be hoping many of Vine's most popular users will come back to making short looping videos that can be shared throughout social media, recreating the initial spark of success they found with the video platform.
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- Vine co-founder Dom Hofmann announced on Twitter that he was creating Byte, an app that will let users post looping videos.
- Hofmann has tried to recreate Vine's success a number of times to no avail, and Byte will be unveiled in the Spring of 2019.
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