The maker of the popular takeout app Uber Eats (iOS, Android) is working on getting meals to users even faster. To increase efficiency and become more competitive, the company is testing Uber Eats Pool.
The new feature has been tested in India and is modeled after the Uber Pool program. In Uber Pool, drivers can group riders together for cheaper fares and quicker, more efficient trips.
With Uber Eats Pool, the company hopes to group customers in the same area who order from the same restaurant, letting the driver deliver multiple takeout orders in one trip.
It might seem like a roll of the dice for Uber Eats Pool to work, but the company will use algorithms and machine learning to increase effectiveness.
To get priority placement on Uber Eats' home screen app, restaurants pay a small fee. The featured restaurant holds the spot until the establishment reaches its order limit. Limits make sure that customers using the app aren't experiencing long wait times.
Featuring a restaurant in a specific part of a city increases the driver's chances of delivering all the orders before they're cold.
In addition, Uber Eats Pool capitalizes on the excitement of "limited time" offers to incentivize customers. Since the restaurant is only featured for a set time, the app displays a countdown clock with how much time they have left to order.
Of course, Uber Eats Pool's debut in the US depends on how well the tests progress in India.
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- Uber Eats is testing the ability for drivers to delivery multiple orders in one trip. The program would be called Uber Eats Pool.
- The feature is in testing in India. A restaurant would be featured in a certain part of the city and customers would have a limited amount of time to place an order.
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