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Traditionally for two people to match on Tinder (iOS, Android), both must have swiped "yes" on the other's photograph. After they match, the option to message in the app opens.

Tinder is testing a new feature in India called "My Move" that allows women to change their app settings to where they initiate the conversation. The goal is to give women more security and choice overall in whom they interact with on the app.

"We're a platform based on mutual respect, consent, and choice," Taru Kapoor, general manager for Tinder owner Match Group in India told Reuters. "We are focused on making the experience of women safer."

SEE: Best alternatives to Tinder to find love and romance

Tinder's desire to attract more women to the app and the numerous reports of sexual violence in India brought about the decision. A 2018 survey found that India is one of the most dangerous countries in the world for women.

"By giving our female users the ability to exclusively send the first message if and when they want to, My Move provides women the autonomy to choose how to engage with their matches and empowers them to control their experiences," Kapoor told CNET.

Tinder's rival dating app Bumble (iOS, Android) already lets women make the first move. Users can also turn off "dating mode" completely and use Bumble to network.

If the test for iOS devices in India is successful, Tinder plans to extend the feature to other countries and Android.

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Takeaways

  1. Tinder is testing a feature in India that allows women to make the first move after matching with another user on the app. The company plans to expand if the test is successful.
  2. India is considered one of the most dangerous countries in the world for women. The company wants to attract more women to the app and make them feel safe.

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Shelby is an Associate Writer for CNET's Download.com. She served as Editor in Chief for the Louisville Cardinal newspaper at the University of Louisville. She interned as Creative Non-Fiction Editor for Miracle Monocle literary magazine. Her work appears in Glass Mountain Magazine, Bookends Review, Soundings East, and on Louisville.com. Her cat, Puck, is the best cat ever.